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More than ever before the medium, the message and its sequencing are inseparable from each other.
Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.
Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.
More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.
At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce.
This is what we call Connected Creativity.
That's why we're looking for a new breed of Search Executive
This role is a foundation role and it's a great place to start your career. You'll have the chance to help build the offering from the ground up. Not only is it a full-service model, but it's also centralised within strategic planning in the experience team. Why? Because we believe experience starts with the very first exposure to a brand and so bought and owned channels should be planned together across the entire experience.
Our approach is driven by behaviour based media planning. Data is a huge part of what we do as an agency and media is no different. We're fortunate to have some excellent data scientists working with us helping to build the latest and greatest in models. You'll also be surrounded by brand and innovation planners, a UX team and Creative Directors who are all incredibly excited about this new offering.
Our client base has grown rapidly and is continuing this upward trajectory. All of our clients are fully integrated (across digital and ATL channels) and are looking for fresh thinking in media. They cover a range of industries across education, energy, health and other service providers.
We are backed by The Omnicom Media Group and have access to all tools, support and deals. We use the Google Tech Stack.
A day in the life
- Working with the team to implement solutions.
- Working with media partners and other members of the team to help develop relationships.
- Managing investment workflow and administration.
- Helping to educate the wider agency and other departments.
How will we know you're the one?
- Ideally 1+ years experience n the space
- Great attention to detail.
- Great time management.
- The ability to work with Account Service in the ongoing management of the client.
- The ability to work through a task in a logical manner.
- A desire to improve processes and work flows where needed.
Other things that would make you succeed in this role
- An ambition to change the way things are done
- Is not intimidated by the idea of working in new ways and with new technology
Some recent highlights
In addition to growing our business with high profile and forward-thinking clients our creativity and effectiveness has been recognised by our peers.
Adobe Innovation Award 2018: Data-Driven Marketing Implementation & Multi-Solution Implementation
Contagious Pioneers 2019: placed 5th
The Drum's Big Won Report 2018: 9th Most Creative Agency in the World
Tangrams 2018: Asia Effectiveness Agency of the Year
Australian Effie Awards 2018: Agency of the Year, 1 Gold, 5 Silver
Mumbrella 2018: Full Service & Media Agency of the Year, Media Campaign of the Year
Adnews 2018: Australian, Victorian & Customer Experience Agency of the Year
Cannes Lions 2018: 1 Gold, 5 Silver, 4 Bronze & 18 Finalists
B&T 2018: Media Agency & Marketing Consultancy of the Year
The One Club's ADC 2018: Australian Agency of the Year
Caples 2018: Best in Show, 6 Gold, 9 Silver & 4 Bronze
AFR Most Innovative Companies 2018: #4 in Australia and Best Marketing Innovation
The Clemenger Group supports an inclusive workplace and welcomes applicants from diverse backgrounds.
To gain an insight as to what it is like to work at CHE Proximity please click on the people story below:
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