Digital Manager

Job Description

We are looking for a Digital Manager (Full Time) to join our Sydney office!

 

WHO WE ARE

Clemenger BBDO connects brands to culture through creativity, technology and media. With a restless ambition to create what's next, our aim is to continually redefine what inspiring, effective communications can be. With 300 people across three offices, the agency leads the market in integrating digital capabilities like Martech, Adobe, CX and Predictive AI with e-Commerce, Social and Content.

As a result, Clemenger BBDO is known for creating different-shaped ideas that other agencies can't do. We believe unrivalled work is created where these disciplines intersect. Work that connects the left and right brain, brings brands and consumers together, delivers compelling stories and systems, and delivers both effectiveness and creativity that ultimately changes the fortunes of businesses.

We call this Connected Creativity.

 

ROLE DESCRIPTION

As a Digital Manager, you will gain exposure to planning and implementation by recommending digital media channel tactics and ensuring overall campaign delivery. You will lead by example, maintain high standards across all campaigns, and collaborate with teams to optimise performance. This role emphasises tactical thinking, being hands on with campaign delivery and accountability for results.

 

SKILLS

• Communication is essential, both written and oral.
• Attention to detail. A pair of hands clients can trust.
• Active Listening. Being able to hear what the client is really saying and interpret the subtext not just the text.
• Solid judgement. Arriving at the right decision when the circumstances are less than clear.
• Grace in the face of change or under pressure. Displays a “can do” attitude.
• Interest and enthusiasm. Provide energy for the team and consistently seek to optimise.
• Expertise in contributing to and managing comprehensive media plans.
• Strong experience in self service programmatic & social setup, including but not limited to Meta, Tiktok, Linkedin & DV360. Paid search experience a plus.
• Strong experience in media finance including use of SMD.
• Quality assurance to maintain high standards across all deliverables.
• Analytical mindset to evaluate campaign performance and guide decisions.
• Leadership skills to manage team operations and inspire collaboration.
• Stakeholder management to align goals and expectations.
• Time management to prioritise and meet deadlines across projects.
• Dedication to team development and implementation knowledge transfer.

 

VALUES

• Integrity. The ability to build trust with clients and colleagues.
• Meticulousness. Without it you will make mistakes and importantly, not catch the mistakes of others.
• A sense of ownership. Take full responsibility of client delivery and step up when things go wrong.
• A spirit of collaboration. The ability to marshal the resources of the agency.
• A sense of humor. We do advertising not lifesaving surgery.
• Patience.
• Foster a collaborative environment within the team, ensuring alignment on goals and deliverables.
• Develop strong media relationships, identifying opportunities to improve campaign outcomes with vendors and partners.
• Lead by example, supporting junior team members and enhancing their skill sets.
• Regularly evaluate team performance and implement strategies for improvement.
• Contribute to the profile of the business by sharing your opinions and analysis on media trends.
• Stay informed on trends and insights in the media industry to drive innovative solutions.
• Conduct team reviews and feedback sessions.

 

PEOPLE – CLIENT, TEAM & MEDIA REALATIONSHIPS

RESPONSIBILITIES

Connections and Implementation Planning:

• Channel and Tactcial brainstorm: Along with the Strategy, Planning, Investment and Digital team leads contribute to channel and tactical ideation on how best to deliver against the briefed objectives.
• Media Partner Briefing: Support the Investment Director to write and deliver media briefs inclusive of bespoke media partner selection criteria.
• Media Partner Selection: Support Investment Director to analyse and evaluate media partner responses.
• Detailed Media Plan: Support the team's Planning lead to build a detailed media plan, clearly capturing the final channels, tactics, investment and campaign KPIs.

Media Buying:

• Media Partner Schedules: Lead the cross checking of media partern schedules to the brief and media plan.
• Media Partner Feedback: Along with the Investment Director provide detailed feedback to partners that missed out on bookings.
• Partner Booking: Sign media partner contracts for approved final booking.
• Creative Specs and Deadlines: Support Investment Executive to compile and provide creative specs and deadlines to creative team/agency.
• Setup: Setting up and managing self service campaigns in social & programmatic space

Reporting and Optimisation

• Budget Pacing: Monitoring of budget pacing tracker to ensure activity is not spending the budget too slowly or quickly.
• Bid Optimisation: Manage bids for ad placements in real-time to achieve campaign goals.
• Performance Analysis: Analyse the campaign's ability to optimise towards desired results.
• Audience Optimisation: Assess the performance of different audience segments and make recommendations on audiences optimization.
• Creative Optimisation: Assess the performance of different creative assets and make recommendations on creative optimization.
• Weekly Reports: Provide client with weekly report capturing all observation and required optimisations.

Post Campaign Analysis:

• Channel Delivery: Detail the extent each channel has delivered on the target goals.
• Channel Insights: Clearly articulate key learnings and recommendations for future improvement by channel and objective.
• Marketing Studies / Regression: Support Strategy team in summarising of regression, digital attribution, brand tracking…etc results.

Finance

• Support Digital Executive and Digital Co-Ordinator with all elements of the finance process, including:
  • Collation of written booking confirmations.
  • Finance schedule creation and tracker.
  • Finance loadings.
  • Proforma checking.
  • Resolving any account queries arising from invoicing.
  • Updating PO trackers.

 Salary Range: $80,000 - 83,000 + Super