Paid Social Manager
|Position Type:||Full Time|
|Attachments:||No File Attached|
More than ever before the medium, the message and it's sequencing are inseparable from each other.
‘Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.
Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.
More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.
At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce.
This is what we call Connected Creativity.
The Culture team within Creative is a CHE Proximity (CHEP) division that understands the value of earning attention, instilling trust and exercising influence. We specialise in blending content marketing, social media, and partnerships to produce world-class content that earns our clients brands a place in the conversation.
If advertising is what you say about yourself, our role is to earn you a place in the conversations others are having about you. By starting with the audience, the things that motivate them, and the cultural forces that influence them, we're able to contribute – not just campaign. Taking a channel agnostic approach, we add utility, education or entertainment to form a meaningful relationship, which translates to brand value and commercial outcomes for the brands we represent.
What's the role?
We're looking for a driven Paid Social Manager with 1-2 years experience to own and deliver paid campaigns across multiple accounts and platforms.
You'll be a team player with a curiosity for paid media strategy and work collaboratively with Account Service, and Creative to plan and implement end-to-end delivery of paid social campaigns for CHEP's clients.
You'll have a mind for the nuts and bolts of social, and feel just as at home in the nitty gritty as you do seeing the bigger picture.
The ideal candidate will come with a couple of years of hands-on paid social experience and would suit an Executive level looking to step-up and take ownership. You're ambitious to help our team of social creatives create social campaigns that don't just look cool, but deliver on wider business objectives.
Initially the role will be heavy implementation, optimisation and reporting across all social channels, but as the team grows the role will help to support our social strategists in new business pitches, channel and campaign social strategies.
Down the track we see you as becoming our go-to for paid social, helping our social creatives optimise the works for a full return on digital investment.
How will we know you are the one?
- Excellent understanding of Facebook Ad Manager and Analytics
- Data-driven, and highly analytical when it comes to reporting
- High level of communications and presenting
- Pro-active, autonomous, and passionate about digital and social
- Innate curiosity and strong desire to listen, learn and contribute
- Problem solving, research and analytical skills
- An open mind to the possibilities in every client assignment or opportunity
- Passion for identifying new and alternative solutions, arguing these confidently and executing the idea
- Ability to take complex subjects and simplify them
- Enthusiasm for detail and commitment to quality
- Proven critical thinking skills with a strong ability to influence
- An enthusiasm to test new approaches and learn quickly
- You're also passionate about internet culture, future technologies and their applications in digital
Some recent highlights
In addition to growing our business with high profile and forward-thinking clients our creativity and effectiveness has been recognised by our peers.
Tangrams: Asia Effectiveness Agency of the Year 2018, 2019
AFR Most Innovative Companies 2019: Best Marketing Innovation 2017, 2018, 2019
Mumbrella 2019: Creative Agency of the Year, Award for Data-Driven Marketing
WARC 2019: Most Effective Agency, Australia and New Zealand
Cannes 2019: 2 Silver, 2 Bronze & 7 Finalists
The Drum's Big Won Report 2018: 9th Most Creative Agency in the World
Australian Effie Awards 2018: Agency of the Year
Adnews 2018: Australian, Victorian & Customer Experience Agency of the Year
B&T 2018: Media Agency & Marketing Consultancy of the Year
The Clemenger Group supports an inclusive workplace and welcomes applicants from diverse backgrounds.
To gain an insight as to what it is like to work at CHE Proximity please click on the people story below:
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